Defining the Right Role for an AI Pricing Agent
Most pricing software is built for people whose full-time job is pricing.
This research started with a simpler question: what does pricing look like when it’s just one of many things you’re juggling that day?
This project came out of spending time with small retail teams and watching how pricing decisions actually happen, in between everything else. When they notice an issue, what they check, and what they need right then to move forward.
The question wasn’t “what can AI do,” but what an agent would need to do to be genuinely helpful in those moments.
January 6th, 2026
Some Selected Case Studies for You
Research
Design
Operationalizing Research
Research usually ends up in decks and docs.
I built an internal AI tool because that’s not where decisions actually happen.
This started as part of a competitive analysis research study, but it quickly became clear that the harder problem was access, no matter what type of research it is, how product, sales, and GTM teams find, trust, and reuse research when they need it.
I spent time with AEs, sales leaders, product, and execs to understand what they were actually looking for, then structured the research so it could be queried, reused, and referenced without digging through files.
The result was a lightweight internal AI agent that helps teams get to relevant insights faster.
January 12th, 2026
Introducing UuUp, the app that take back your mornings
I started working on UuUp while thinking about how much mornings affect the rest of the day.
Most alarm apps treat waking up as a problem to solve, louder sounds, more pressure, more urgency. That never really worked for me.
I wanted to explore a different idea: what if waking up was designed around awareness and intention instead of shock and stress?
December 3rd, 2025
Long story short, I designed UuUp as a concept mobile app that rethinks alarms through behavior design and cognitive load. Instead of setting multiple alarms and fighting the snooze button, UuUp centers on a single “get up” moment, supported by routines, adaptive timing, and lightweight guidance.
The project was awarded Gold at the Indigo Design Awards in 2024. That was a nice validation, but more importantly, it pushed me to keep exploring how design can shape everyday things in a creative way.
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